Due to this reason, many organizations are devising effective marketing strategies in order to attract large customer inflow. Thus, this research will be focusing on assessing the customer-centric marketing strategies and how it helps organization in achieving competitive advantage and business success.
The digital media or the digital world has provided a very effective and large platform for the marketers to market or advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. Assessing the impact of integrated marketing communication on consumer impulsive buying behavior. Companies have been able to acquire high market share through impulsive buying behavior of the consumer.
Therefore, this research focuses on the analyzing the impact of integrated marketing communication on consumer impulsive buying behavior. In relationship marketing, products are provided on the basis of relationships and not traditional marketing.
In this type of marketing, firms acquire more customers as well as more loyalty. The loyal and satisfied customer makes repeat purchases. Under relationship marketing; the purchasing pattern, the contact details and the entire profile of customers are maintained.
Normally, firms assign executives to one or more major customers to maintain relationships and to satisfy their needs. It is a very useful marketing tool and also an excellent topic to base your dissertation on. You can choose topic for your relationship marketing dissertation topic from any of the topics listed below:. Branding entails creating a unique logo and name for a distinguished product. Some consumers compare prices before purchasing a product but mostly a purchase is made by focusing on quality of goods and brand loyalty.
There is a misconception that branding is the same as marketing, but it can be distinguished on the basis of the former being one of the fundamentals of marketing strategy. For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will in turn help to improve the value and brand perception of a company.
Branding provides companies a competitive edge over the rest of the organizations and has proved to be a very popular topic for research among both undergraduate and postgraduate students. Direct marketing is a tool that allows businesses and non-profit organizations to directly communicate with customers. Below is a list of topics that you can base your dissertation on under the direct marketing theme.
Firms have to adopt different techniques while operating in different cultures. Before introducing any product, it is vitally important for companies to analyse the cultural aspect of the market.
This has become a very important and deciding factor for the successful operation of a business. Cultures have deep impact on consumer behaviour, and play a key role in shaping the buying behaviour as well as the attitude of customer. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:. When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that had been intrinsic to traditional marketing had to be bent to accommodate the needs and demands of the new marketing platform.
However, organizations need to ensure privacy of their consumers on the internet to avoid losing their trust. Companies are now in an era where they can interact with the consumers and their demands and devise subsequent marketing strategies. Online marketing is now a powerful marketing tool; and allows organizations to develop specific strategies to suit the needs of their consumers.
Some interesting topic suggestions are given below if you want to base your dissertation on online marketing. Price, product, promotion and place are also known as the four pillars of marketing. These four factors 4Ps are the key ingredients of a successful marketing strategy since they allow for an in depth analysis of both the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself and the pricing of other similar products to gain a competitive edge for their business and production processes.
Some relevant topics in this area of marketing are listed below for you to base your dissertation on:. Studying consumer behaviour helps businesses to improve their marketing strategies by understanding the problems of a consumer with specific focus on their perception of products.
It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Study of consumer behaviour is very interesting, and therefore provides an ideal topic for dissertations. Social networks Facebook, LinkedIn, and Twitter have played a decisive role towards how people use the internet and make online purchases.
However, it should be noted that there are a variety of challenges which are being faced by organizations using social media as a tool to market their products and services. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:. People nowadays are more concerned about the firm behaviour and use of ethics employed by their marketing experts.
Organisations are more concerned about their corporate social responsibility programmes and the values of the society. There are various ethical concerns which organisations must abide by in order to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:. Your email address will not be published.
Computing Engineering Dissertation Topics. Marketing Dissertation Topics Published by Admin at. Introduction The purpose of a dissertation is to add to the existing body of literature by keeping a narrow focus of research so that the encompassing research is not only manageable but also addresses various limitations including time constraints.
Marketing Dissertation Topics for Impact of product packaging on organizational sales: This research will be focusing on how product packaging color, shape and other attributes influences consumer purchase decision which in return increases or decreases the sales of the organization Impact of e-marketing on influencing consumer purchase decision: Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success Purpose: Assessing the impact of integrated marketing communication on consumer impulsive buying behavior Purpose: You can choose topic for your relationship marketing dissertation topic from any of the topics listed below: The Usefulness of Relationship Marketing: To what extent have organizations incorporated the club style membership schemes for their customer?
An Analysis of the Honda Motor Company. The interrelationship between switching costs and resistance of consumers to switch brand loyalty.
Loyalty schemes and their relationship with sales. Maintaining Customer Relations through Relationship Marketing. A case of ASDA. How is customer loyalty affected if the customer goes for online shopping rather than visiting the store? How can stores increase loyalty through relationships? How can brand equity be maintained? Do customers trust brands blindly? Conventional banks and rebranding. What are the ethics of brand marketing strategies?
Effect of branding on consumers of Coke and Pepsi. Analysis of the consumer: Comparative analysis between good quality products and brand loyalty. How does the behaviour of management harm brand equity? What is role of innovations in managing brand equity? Investigation of importance of brand and reliability in automotive industry, with specific focus on Toyota. Do leading brands need to introduce innovative products? How can consumers understand the brand image of an organization?
Corporate Social Responsibility and Brand Management: A case of Nestle. How loyalty schemes help businesses to sell directly to customers? Response of consumers to audio guided telemarketer: An analysis of biasness. How customers can protect themselves from deceitful direct marketing techniques? Effect and implications on consumers. Do customers respond differently to direct and digital marketing?
The relationship between the duration of a voice message on the success of tele-marketing? A case of mobile industry. How direct marketing help the organisations in maintaining good relationship with customers?
Marketing across Cultures Dissertation Topics Firms have to adopt different techniques while operating in different cultures. Some intriguing and current dissertation topics in the field of cultures and marketing are given below: Impact of culture on the trading market. A case of General Motors through an analysis of the imports and exports.
What is impact of language on the identity of a brand? A case of Coca-Cola. Amalgamating regional differences within the national culture of marketing.
The impact of collectivism and individualism on purchasing of mobile phones. A cross cultural analysis of marketing techniques across cultures. Cross-cultural marketing with specific focus on FMCG. A review of the literature. A qualitative study amongst marketing managers involved in promoting alcohol and cigarette products. A quantitative study amongst sales people entering new global territories. An action research study amongst radical activists. A critical analysis of three branding strategies using game dynamics.
A review of the most recent UK election campaigns in terms of models of branding and advertising. An intervention-based quantitative study amongst staff in an independent hotel in London.
A quantitative study amongst Tesco customers. A quantitative study amongst consumers across Europe. How do UK women consumers view wine brands readily available in the UK high street? A qualitative study amongst women shoppers aged A literature review examining the use of theories by de Saussure, Pierce and others. A qualitative investigation into the motivating factors influencing purchasers of functional foods.
A quantitative study of shopping habits amongst residents in rural Wales. A qualitative study of young consumers in London. A case study of an independent theatre in Manchester. A qualitative study amongst business owners in the UK. A quantitative study amongst consumers and marketing professionals looking at a range of attributes related to effectiveness. A literature review looking at the use of new media and marketing effectiveness for the over 55s.
A comparative and analytic case study looking at 5 UK brands using social media. If you enjoyed this article, subscribe to receive more just like it. Including student tips and advice. You must be logged in to post a comment.
Marketing dissertation topics should reflect this, being more narrow than broad, building on established theories and areas of study. This helps when it comes to setting clear, concise and manageable research aims, questions and objectives.
A List of Great Sample Dissertation Topics in Marketing. Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. However, you need to add something new to make your dissertation notable among all the other existing works.
Database of example marketing dissertations - these dissertations were produced by students to aid you with your studies. Online Marketing Dissertation Topics. When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that had been intrinsic to traditional marketing had to be bent to accommodate the needs and demands of .
Choosing from among the best marketing dissertation topics is not as easy as you may think. We provide professional help for the beginning of the process here. Steps in Writing a Marketing Dissertation Proposal When writing a dissertation, the proposal is one of the basics that you need to work on to come up with a.